The Effectiveness Of Celebrity Endorsements - 1761 Words

Endorsements vs Non-endorsements (word press) (The Effectiveness of Celebrity Endorsements in Non-Profit Ads) Project Number: ___________ Abstract The purpose for this project is to find out how people think towards endorsements and find out if they are affected by it or not. When people choose a product how important are endorsements? When a product is endorsed by someone famous enough, it will be chosen over the non-endorsed product. First I will survey a person describing both products, then say which one is endorsed, later ask which one they prefer. Introduction When selling products endorsements tend to matter. Most well known companies are endorsed by famous young celebrities. The products may go from soda to cosmetics. Somehow this seems to matter in a person at the time of buying a product. In this project it will be tested wether people chose an endorsed product over an unendorsed one. Similar products will be shown to a person and surveyed which product they prefer. About 35+ people will be surveyed. Also different celebrities will be said that they prefer such product. I will use sources such as Amazon to search up what different products are high ranked. The answers will be recorded and compared to another product that has a lowerShow MoreRelatedEffectiveness Of Celebrity Endorsement On Consumer Brand Preference2728 Words   |  11 Pages Effectiveness of Celebrity Endorsement on Consumer Brand Preference Submitted by Aakash Pandya Table of Contents 1. Introduction 3 1.1 Background of the Study 3 1.2 Research Problem 5 1.3 Research Objective 6 1.4 Significance of the study 6 II. Literature Review 7 2.1 Hypothesis 8 2.2 Significance of the study 9 III Research Methodology 10 3.1 Research Design 10 3.2 Population 10 3.3 Sample Size and Sampling Method 10 3.4 Data Collection 11 3.5 Analysis and discussionRead MoreEffectiveness of Celebrity Endorsements for Non-Profit Organization7714 Words   |  31 PagesRESEARCH METHODS Effectiveness of Celebrity Endorsements For Non-Profit Organization James Jun Qiang Low Ng Han Siong Derrick Bram Wijaya Peng Yang Cheng 5/28/2012 This is a research plan on how different celebrity related factors influence donor/volunteer perceptions of the non-profit organization endorsed. RBUS2900 Business Research Method Assignment 2 Part B EXECUTIVE SUMMARY This proposal is written to address the concerns of PeTA in investigating the effect that celebrity endorsers haveRead MoreCelebrity Endorsement On Consumer Behaviour1619 Words   |  7 Pageslook at celebrity endorsement, and the affects of celebrity endorsement on consumer behaviour. I am also going to be looking at celebrity endorsement and the affect it has on consumption in the retail industry. 2. Main Research Question Does Celebrity Endorsement Influence Consumer Behaviour and Purchasing Decisions? 3. Example Relevant sub-questions †¢ Examples of when consumers have been influenced by a certain celebrity or icon, to determine the consumption of a product. †¢ How celebrity endorsementRead MoreThe Consumer Attitudes Towards Brands Essay1316 Words   |  6 Pagesrevealed that there are declining returns attached with involving celebrities in advertising campaigns. For instance, the demands for remunerations by celebrities are rising with many celebrities endorse several brands at the same time and may at times, shift their endorsement to competing brands. The recent negative publicity generated by some celebrities increase the risk of negative returns; however, since the use of celebrities for brand promotion is constantly practiced by sponsors, it depictsRead MoreEffectivenes of Athlete and Non-Athlete Celebrities in Product Endorsement1233 Words   |  5 Pagesis a difference between the effectiveness of athletes and non-athlete celebrities in the endorsement of products. Participants viewed photo advertisements of athlete celebrities and non-athlete celebrities and then answered questions to assess the perceived persuasiveness and interest of the photos. Using a 7-point Likert scale, lower response values represented less persuasiveness and interest. A single composite variable that represents overall endorsement effectiveness was created by using totalRead MoreHow Effective Are Celebrity Endorsements1712 Words   |  7 PagesHow effective are Celebrity Endorsements Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products.†Just about every star was associated with one sponsor’s product he or she plugged.†(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generatingRead MoreCelebrity Endorsement Marketing Campaigns1497 Words   |  6 PagesIba 550 October 20, 2008 Celebrity Endorsement Marketing Campaigns Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brandRead MoreExploring The Impact Of Celebrity Endorsement On Consumer1097 Words   |  5 PagesEXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PREFERENCE AND BUYING BEHAVIOUR (A CASE OF SELECTED DIRECT TO HOME (DTH) SERVICE PROVIDERS IN JODHPUR) A RESEARCH PROPOSAL (SYNOPSIS) SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF COMMERCE MANAGEMENT STUDIES, JAI NARAIN VYAS UNIVERSITY, JODHPUR, RAJASTHAN FOR THE REGISTERATION OF DEGREE OF DOCTOR OF PHILOSOPHY (PhD) UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. M.L.VASITA Read MoreThe Questionnaire For Celebrity s Credibility Will Use Ohanian s Model1356 Words   |  6 Pagesproducts and markets. California Management Review, 38(3), 103. Ambroise, L., Pantin-Sohier, G., Valette-Florence, P., Albert, N. (2014). From endorsement to celebrity co-branding: personality transfer. The journal of brand management, 21(4), 273-285. doi: 10.1057/bm.2014.7 Branigan, E., Mitsis, A. (2014). Reach for Generation Y: using celebrity endorsement to communicate about nonprofit causes with young people in Australia. International Journal of Nonprofit and Voluntary Sector Marketing, 19(4)Read MoreAudi Case Study Essay1391 Words   |  6 Pageshighly likeable and believable, who endorses a brand or product. Testimonials, or endorsements, are getting common, and it is not the first time automobile engage celebrities; such as Roger Federer for Mercedes Benz (Mercedes-Benz USA 2014), Jackie Chan for Mitsubushi (Orlove 2014) and many more. The appropriate celebrity when used aptly can become a powerful branding device. The more obvious benefit for using celebrities is that their popularity can build brand awareness and entice new consumers. Also

Relationship of Virtues in the Epic Poem, Beowulf - 577 Words

According to the epic poem Beowulf, there is a close relationship between the virtues of a good king and the virtues of a good warrior and these virtues create Beowulf’s definition of courage, which is similar to Aristotle’s definition of courage. The close relationship in the definition of courage of Beowulf’s definition of courage to Aristotle’s is shown by the codes of the heroic world that guides a warrior’s life or in other words the Vikings heroic code, which is to have courage, glory, and selfless acts to protect the Lord as well as the people even when one is risking his or her life which displays loyalty. The virtues of a good warrior is described by the main heroic character, Beowulf, when he responds to King Hrothgar who has summoned him due to the fact that Grendel’s mother is now attacking the Dane’s to avenge for her son. When Beowulf, the son of Ecgtheow, speaks to King Hrothgar, he declares one of the Vikings heroic code that guides a good warriors life, which is to â€Å"†¦not grieve† but to have the courage â€Å"to avenge dear ones than to indulge in mourning† which is what Hrothgar is not doing (ll. 1384-1385). According to Beowulf, it is not right for a man as well as a warrior who is honored by many to grieve over loved ones deaths, but instead to take action by getting vengeance because if not then those who died will not be remembered and he will not gain a good and memorable reputation for he did not take any action of vengeance. Instead, a kingShow MoreRelatedBeowulf as Epic823 Words   |  4 PagesWhat makes an epic? Is Beowulf an ep ic? ï‚ · ï‚ · ï‚ · What is an epic poem, and how does it differ from other kinds of poetry or storytelling? How have epic poems traditionally been transmitted from generation to generation? How do tellers remember these long and complicated stories? According to Robert Harris’s Glossary of Literary Terms, he defines an epic as the following: Epic. An extended narrative poem recounting actions, travels, adventures, and heroic episodes and written in a high style (withRead MoreBeowulf Is The Oldest Recorded Poem1328 Words   |  6 PagesThe epic poem, Beowulf, is the oldest recorded poem in English and at 3200 lines long, comprises roughly ten percent of the surviving poetry in Old English. Although written in this language, Beowulf focuses on the feats of the poem’s namesake Beowulf, a Geatish prince, and the invading Germanic tribes in Denmark. Understood early on in the poem, these tribes have a lengthy and powerful warrior culture; a culture heavily influenced by heroic virtues, blood vengeance, and paganism. Along with theseRead MoreThe Power and Importance of Treasure, in Beowulf882 Words   |  4 PagesThe power and importance of treasure, in Beowulf An epic, is a lengthy narrative poem concerning about social and political organization, and events significant to a culture or nation. In Fred Robinson words, much of Beowulf is devoted to show the Germanic heroic code, in different aspects, which values strength, courage, bravery and loyalty in warriors; hospitality, generosity, responsibility and political skill in kings; ceremoniousness in women; and good reputation in the inhabitants. Read MoreReligion in Beowulf1385 Words   |  6 Pagesin Beowulf Throughout the story of Beowulf, the concept of religion plays a significant role. The Christianity ideology views state that man can survive and do great things through the protection of God. A strong desire of pride is also represented in the form of a hero in Beowulf, which in a sense goes against Christian morals. This clash with Christian morals in Beowulf was in the context of pride vs. humility and selfishness vs. sacrifice. In the book, Hrothgar first explained to Beowulf thatRead MoreTheme Of Death In Beowulf1097 Words   |  5 PagesBeowulf is an anglo-saxon epic that details the life of Geat warrior Beowulf and his dealings with 3 monsters. The society surrounding this epic is one that values lineage, glory, and success. Although these values are perceived as positive, they are often the root causes of the more malicious aspects of this society: blood-feud and tribal war. It should be duly noted that the poem is bookended with two very meaningful deaths. At the beginning of the poem the death of Scyld Sheafson, founder of theRead MoreRoles Of Religion In Beowulf1369 Words   |  6 PagesThroughout the story of Beowulf, the concept of religion plays a significant role. The Christianity ideology views state that man can survive and do great things through the protection of God. A strong desire of pride is also represented in the form of a hero in Beowulf, which in a sense goes against Christian morals. This clash with Christian morals in Beowulf was in the context of pride vs. humility and selfishness vs. sacrifice. In the book, Hrothgar first explained to Beowulf that pride without humilityRead MoreEpic of Beowulf Essay1106 Words   |  5 PagesThe 8th century epic poem Beowulf illustrates a loss of community, cultural values and tradition. On the other hand, an elegiac passing of an extraordinary hero and the relationship between the themes of mortality and heroism are well discussed in Beowulf. Beowulf’s character exemplifies the German ic and the Anglo-Saxon ideals of the hero: strong, fearless, bold, loyal, and stoic in the acceptance of fate. Despite his lack of humility, Beowulf was the definition of a hero in his own time by hisRead MoreAnglo-Saxon Heroic Poetry5673 Words   |  23 Pagesof which are pre-Christian Germanic myth, history and custom; and the Christian. Heroic, or Epic Poetry belongs to one of these two types and refers to long narrative poems celebrating the great deeds of one or more legendary heroes, in a grand, ceremonious style. In its strict use by literary critics, the terms Heroic Poetry or Epic are applied to a work that meets the following criteria: such a poem must be related in an elevated style, and centered upon a heroic or quasi-divine figure on whoseRead More King Arthur Essay1428 Words   |  6 Pagesknights, or thanes, who swore allegiance in battle in exchange for gifts of gold, armor, and land. There are stories that depict Arthur in this role, similar to that of Beowulf an d Hrothgar in the poem Beowulf. However, later stories show Arthur in a different light. There are three basic character descriptions of Arthur. Arthur as epic hero The earliest depiction of Arthur is that of a fierce, feared warrior, capable of tremendous prowess in hand-to-hand combat. As described by a Welsh priest namedRead More Sir Gawain vs Beowulf Essay2076 Words   |  9 PagesAlthough Gawain and Beowulf share many similarities, their characters are almost complete opposites. Both aim for some sort of fame, one more than the other; differing in the way they attempt to achieve this success. Gawain remains true and looks to humility to guide him, whereas Beowulf is very prideful and selfish, loving nothing more than boasting about his virtues. Regardless, both go through tremendous changes throughout their quests, dealing with repercussions, and many challenging obstacles

Pyrite Free Essays

Pyrite is a very interesting mineral for many reasons. The name Pyrite comes from the Greek word â€Å"pyr† which means â€Å"fire,† and was named because  it was  found that sparks would fly from it if struck against another minerals like steel. In early times, this sparking ability gave people a way of creating fire, and in later times, this  ability made it popular for  use  in early firearms devices  like the wheel lock. We will write a custom essay sample on Pyrite or any similar topic only for you Order Now Today Pyrite  is called  Ã¢â‚¬Å"Fools Gold†Ã‚  because throughout  history people  have mistaken it for Gold  because of  its similar visible structure, metallic surface  and brassy yellow color. The funny thing is Gold is often found  with to  Pyrite deposits. Pyrite can easily be distinguished from Gold. Pyrite  is much lighter in color and  much harder. Even though Pyrite is a fairly hard mineral, its crystals are known to  break and crumble, because it is brittle. Pyrite is common in the Earth’s crust and found in almost  every possible geological environment like sedimentary, metamorphic, magmatic and hydrothermal deposits. Pyrite’s usual crystal forms are cubic, octahedron and pyritohedron. When a cube and pyritohedron crystal combine, the  face of the cube  appear to be grooved with lines. Many times Pyrite will be found  in combinations of all these forms, but also can occur in masses, globular, radiating  or reniform. Pyrite is also commonly found  as small nodules. A mixture of this nodular  form, and are called â€Å"Pyrite Suns† or â€Å"Pyrite Dollars†,  are popular for collectors. Pyrite has the same chemical makeup as Marcasite but has a different structure, and shape. Pyrite is a polymorph of  Marcasite and it can be extremely  difficult to tell apart. The name Marcasite came from the Arabic word for Pyrite. The confusion between the two minerals is common because the jewelry  trade uses the name  Marcasite, when they are actually  selling Pyrite. Actual Marcasite can’t be used in jewelry because it is even more likely than Pyrite  to crumble into a  powder. Another mineral named Bravoite is very closely related to Pyrite,  but contains 20% more nickel. Even though Pyrite contains a high percentage of Iron and is common, it is not used as a source for Iron today. It was mined as a source for Sulfur during WWII to produce sulfuric acid. The Sulfur  component of  Pyrite was in high demand as a strategic chemical, and was found in parts of Tennessee. The Pyrite supplied them with enough sulfuric acid to get the job done. Pyrite can be used to make marcasite jewelry and it usually set in silver. Pyrite is always in the process of being created or destroyed. It is mostly a good mineral but does have its down sides. Sulfate released from decomposing pyrite combines with water producing sulfuric acid, which leads to acid rock drainage and potentially acid rain. Pyrite also has caused problems for miners. The main issue is dust explosions brought from Pyrite. To prevent these explosions the miners spray limestone on the exposed coal surfaces. Pyrite has also been known to cause some structural damage, and did so in the U. S. , Canada, and Ireland. In 2009 problems with Chinese drywall imported into the U. S. after Katrina were results of oxidation of pyrite. Stone buildings containing pyrite have been known to turn brown. Other than a few problems, Pyrite is a beneficial mineral. How to cite Pyrite, Papers